Blog

Understanding Appointment-Based Business GMB Categories and How they can Utilize Email Requests for Review Generation

Having a robust online presence is crucial for any business, especially those that rely on appointments. Google Business Profile (GBP), formerly known as Google My Business (GMB), offers a powerful platform for businesses to increase visibility and attract new clients. In this blog, we will explore how appointment-based businesses can leverage GBP categories to their advantage and utilize customer emails collected during appointments to generate valuable reviews.

Key Appointment-Based Business Categories

Here are some primary appointment-based business categories available on GBP, sorted by industry:

Healthcare and Medical Services

Acupuncturist
Chiropractor
Dentist
Dermatologist
Family Practice Physician
General Practitioner
Massage Therapist
Optometrist
Orthodontist
Pediatrician
Physical Therapist
Plastic Surgeon
Psychiatrist
Psychologist
Therapist
Veterinary

Beauty and Personal Care

Barber Shop
Beauty Salon
Hair Removal Service
Hair Salon
Nail Salon
Spa
Tanning Salon

Home Services

Electrician
HVAC Contractor
Plumber
Pest Control Service
Roofing Contractor

Financial and Legal Services

Accountant
Financial Consultant
Insurance Agency
Lawyer
Tax Advisor

Education and Training

Driving School
Language School
Martial Arts School
Music School
Tutoring Service

Consulting and Professional Services

Business Consultant
Career Coach
Marketing Consultant
Public Relations Firm

Health and Wellness

Dietitian
Nutritionist
Personal Trainer
Yoga Studio

Creative and Artistic Services

Photographer
Wedding Planner
Interior Designer

Leveraging Customer Emails for Review Generation

One of the most powerful strategies for enhancing your online reputation is generating customer reviews. Here’s how appointment-based businesses can effectively use customer emails collected during the appointment process:

1. Collecting Emails

Ensure that you collect emails at the time of booking. This can be done through online appointment systems, at the front desk, or via phone. Make sure to inform customers that their email will be used for follow-up purposes, including feedback requests.

2. Crafting the Perfect Email Request

Send a personalized email to your customers soon after their appointment. Here are some tips for crafting an effective review request email:

Subject Line: Keep it short and engaging, such as "We value your feedback!"
Personalization: Address the customer by name and mention the service they received.
Gratitude: Thank them for choosing your business.
Direct Request: Politely ask for a review, explaining how their feedback helps improve your services and assists other potential customers.
Easy Links: Include direct links to your Google Business Profile review page.

3. Timing Is Key

Timing your review request is crucial. Send the email within 24-48 hours after the appointment while the experience is still fresh in the customer's mind.

4. Follow-Up

If a customer hasn’t responded to the initial request, send a gentle reminder after a week. Ensure that this follow-up is friendly and non-intrusive.

Sample Email Template for Review Requests

Here's a sample email template to help you get started or you can use a review generation platform as our Review-Lifter :

Subject: Tell us what do you think of [Your business name]

Hi [Customer Name],

Thank you for choosing[Business Name]!

We would love to hear your feedback. Click the link below to leave us a review

[Review Link]

Thank you!

Thank you for your time and support!

Best regards,
[Your Name]
[Business Name]
[Contact Information]

Conclusion

Google Business Profile is an indispensable tool for appointment-based businesses. By selecting the most relevant categories and utilizing customer emails to request reviews, businesses can significantly enhance their online presence and reputation. Implement these strategies to stay ahead in the competitive market and build lasting relationships with your customers.