How to Bulk Verify Your Business on Google: A Guide for Local Business Owners

Managing multiple business locations can be daunting, but Google’s Business Profile Manager allows you to verify and manage 10 or more profiles simultaneously. This guide will help you navigate the bulk verification process, ensuring your business information is consistently accurate across Google products like Search and Maps.

Requirements for Verification

Before starting the bulk verification process, you need to understand the requirements. Google allows two types of accounts to be verified:

1. Individual User Account: Once your account is verified, all eligible profiles not claimed by others are verified.
2. Business Groups: If the primary owner is verified, all eligible profiles within the group are verified, provided they are not claimed by someone else. Learn more about business groups.

Key Points to Remember:

• You might need to confirm your business's existence through video verification. An authorized representative must be present at the business location, and verification can be done via a video upload or live video call. Learn more about video verification.
• Hotel information updates must be done using the My Business Lodging API.
• Running Google Ads location extensions doesn't require account verification. Learn about extensions.
• Only business owners or authorized representatives can verify a business. Review Google’s guidelines.

Step 1: Ensure You Meet Verification Criteria

Before submitting a verification request, ensure the following:

• Your spreadsheet includes 10 or more profiles for the same business. Agencies managing multiple businesses under one account are not eligible for bulk verification.
• Profiles that are duplicate, suspended, or disabled do not count towards the minimum. Understand your profile status.
• Your spreadsheet should include all the profiles you manage.
• Your business should not be a service-area business. Learn how to verify your businesses.
• There should not already be a verified account for your organization. Create a business group account to share profile management.
• If a profile in your account is already verified by someone else, you need to request access. Learn how to request access.
• Your account should be error-free. Learn more about verification issues and specific error messages.

Step 2: Submit for Bulk Verification

To submit your bulk verification request:

1. Sign in to Business Profile Manager on your computer.
2. Click on Verifications in the left menu, then select Chain.
3. Complete the form with the following details:
   • Business Name: Include the parent company's name if applicable.
   • Business Countries/Regions: Exclude profiles managed by another account.
   • Contact Name: List all individuals managing this account (e.g., John Smith - Marketing, Jane Smith - Operations).
   • Contact Phone: Provide a phone number for verification purposes.
   • Business Manager Email: Provide the email of an authorized representative.
   • Google Account Manager Email: Include the email of any Google contact, such as for Google Ads.

Submit the form, and Google will email you once your account is bulk verified.

Maintaining Verification

To keep your verification status:

• Regularly review and update your profiles to fix any errors.
• Actively manage your profiles to avoid de-verification.
• Google will notify you via email if your bulk verification status changes.
• Non-compliance with guidelines may result in revocation of your bulk verification. Review the guidelines to avoid issues.

Benefits of Bulk Verification

Bulk verification offers several advantages:

• Changes you make to locations, such as photos or business hours, will appear on Google Maps and other Google services.
• New locations added to your dashboard that are not claimed by someone else will automatically display on Google.
• Verified accounts help ensure your business information is accurate on Google.

Following these steps will help you efficiently manage multiple business profiles, maintaining consistency and accuracy across Google’s platforms. For more detailed information, visit Google’s Business Profile Help.